Using a “big shovel” to drive Enterprise 2.0 adoption

In a recent post, Seth Godin describes the concept of using a “little shovel” to gain acceptance of an idea. In it, he asserts:

If you want to dig a big hole, you need to stay in one place.

If you walk around town with a little shovel, you’ll just end up digging thousands of little holes, not one big one.

As a trainer focused on teaching the hows and whys of using collaborative/ enterprise 2.0 tools, I take this advice to heart. In some of classes I teach, I see a wide range of individuals from across the organization. This provides opportunities for students to share widely diverse strategies and thoughts on using the tools. But sometimes this seems like using a little shovel…

My team also frequently reaches out to specific groups to arrange “bulk” training for a team to quickly get up to speed together. By continuing to push on teams that indicate some receptivity, we often find we’re able to gain some decent ground. Staying still and using a big shovel digs a deeper hole.

What strategy have you found works best? Going broad to get a smattering of committed folks across the organization (i.e., in a grassroots manner) or going deep and pursuing more wholesale adoption with teams and groups?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s