After much debate, mrmerlot.com has moved to its new home here at evercurious. All posts have been ported over and visitors are encouraged to update their bookmarks.
The decision to move is not very glamorous. Mrmerlot.com was set up as a site to offer musings, insights, and repostings from various domains. The moniker “mrmerlot” was originally chosen as a Twitter username and was a convenient domain name. It reflected both the “blend” of topics on the site (as merlot grapes are often blended with other grapes) and as a reflection of the bourgeois nature of the site (as merlot is often sneered at by wine snobs).
However, the name also seemed to erroneously attract Googlers and others looking for a site about wine. This confusion cannot be placed on the user, obviously, so an effort was made to identify a new domain name.
evercurious came out of the realization that the topics posted to the site are a reflection of, and encouragement toward, a curiosity of the world we live in. From technology to education, health to art, entertainment to science, posts steer readers toward things that are changing our world or are being changed by it.
Hopefully this transition goes smoothly. There is no site logo or theme setup as of yet and since there’s no SEO or Google ranking to speak of, there won’t be much that falls through the cracks. Please provide comments or feedback (on this post) about the new site name or what you’d like to see more/less of moving forward.
And, as always, stay curious!
Earlier this week, NASA announced their STEREO project to map the entire sun in 3D. STEREO employs two orbiting satellites – “Ahead” and “Behind” – to map the surface of the sun in real-time. This is intended to provide early warnings in the event of solar flares and other such occurrences that tend to disrupt communications.
By combining images from NASA’s Solar Terrestrial Relations Observatory (STEREO) Ahead and Behind spacecraft, together with images from NASA’s Solar Dynamic Observatory (SDO) satellite, a complete map of the solar globe can be formed. Previous to the STEREO mission, astronomers could only see the side of the Sun facing Earth, and had little knowledge of what happened to solar features after they rotated out of view.
Following this, space.com posted an amazing image of a solar filament (shown here) that scientists estimate stretches across nearly 700,000 km of the sun’s surface.
Yesterday’s post featured a review of the Super Bowl ads rated best by mrmerlot.com. Today, we look at the runner-ups.
The Super Bowl XLV ads that won mrmerlot.com’s “best of” rating needed no explanation since the quality of the story and message was enough to prove their worth. This second string of nine ads certainly has plenty of quality comedic delivery. But in an age of commercial-free Tivo and online streaming media viewing, getting 30 seconds to woo a consumer is golden. So while these product ads were good, the storyline in each left something to be desired.
This week mrmerlot.com featured posts on the “best of” Super Bowl ads as well as the runners-up. In this final chapter, the truly stand-out losers are critiqued and lampooned.
Some ads you fondly remember for years. Some you forget seconds after you watch them. And some are remembered even though you want to forget them.
Put aside the strange etrade talking baby spots, the meaningless chatter.com ads, and the offensive-yet-underpromising godaddy commercials. Those were bad. But the ads featured here were so twisted and offensive that no exec should have approved them. But they did. So for your viewing horror, mrmerlot.com presents the worst of the worst ads from the game.
As it has for the past several years, the 2011 Superbowl XLV was half sports event, half commercial showcase. And, while some sponsors relied on celebrity cameos (for no apparent reason) or simply fell flat, the most memorable centered around creative and engaging storylines. In no particular order, the following were ranked as the best of the Superbowl commercials by Mrmerlot.com.