Tuesday quarterback: Super Bowl XLV commercial runner-ups

Yesterday’s post featured a review of the Super Bowl ads rated best by mrmerlot.com. Today, we look at the runner-ups.

The Super Bowl XLV ads that won mrmerlot.com’s “best of” rating needed no explanation since the quality of the story and message was enough to prove their worth. This second string of nine ads certainly has plenty of quality comedic delivery. But in an age of commercial-free Tivo and online streaming media viewing, getting 30 seconds to woo a consumer is golden. So while these product ads were good, the storyline in each left something to be desired.

BMW: Does it make sense to build a car in America? Maybe.

If BMW hadn’t made it sound so incredulous that a foreign car maker would go out on such a limb to design and build their cars here, the message might have rung out a bit more purely.

Bud Light: Product placement fail…or win?

The swashbuckling theme of the faux movie is perfect for poking fun at what seems to be rampant product placement. On the other hand, if putting products (tastefully) in movies and television decreases ticket prices or commercials, consumers may actually win.

Doritos: The best part of the chip

This was a winner in a user-submitted video campaign conducted by Doritos and, while it may make you squirm, you can’t deny that the finale lick is, indeed, the best part of the chip!

Bridgestone: Roadkill or savior? Your choice (if you get the right tires)

This one wins for cuteness, but it’s as corny as that friend who cracks jokes that only an 8-year-old would laugh at.

Hyundai Sonata: Vision of a steampunk society

Appealing to those of us who have been tech enthusiasts since the 80s, the anthropomorphic environment of this ad doesn’t quite make up for a weird premise for selling a car.

Coca-cola: World peace starts with a carbonated caffeine beverage

Like most feel-good Coke ads, this one makes you smile at the end. But the wind up takes a bit too long.

Coca-cola: Lord of the Rings meets Narnia

Epic both in the visuals and the movie-like length of the ad, this will appeal to Tokien and Lewis fans alike.

CarMax: The good old days of gas stations (before they were disgusting)

Offering a reaction worthy of the Twilight Zone, this spot is funny, but the acting seems a bit over the top.

CarMax: Recursive metaphors

Another quirky offering from the car dealership, this one delves into the completely random, but is still funny.

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