This is part two of a two-part series on improving WordPress blog traffic statistics. In Part 1 I explained how to set the RSS feed settings to drive users from an RSS reader to your site. In Part 2, I explain how to use the “more” tag in WordPress to drive users from your home page to the specific post.

Many WordPress blogs are set up to show a few to dozens of full posts on the blog’s home page.  This seemingly makes it easier for readers to read the last several posts without adding another “click” to dig deeper into the site.

But if a user scans through the posts, reading some and ignoring others, there is no way to indicate which posts he found useful. By tweaking your WordPress home page, you can dramatically improve your website traffic statistics.

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This is part one of a two-part series on improving WordPress blog traffic statistics.

If you blog for any reason beyond self-reflection (i.e., talking to yourself), you’re probably interested in how many readers you get. You may be a professional blogger looking to gather data to garner sponsors or advertisers or you may blog on a social enterprise platform and are looking to “demonstrate an ROI” for your blogging efforts (these are the folks I work with). Either way, one simple tweak of the WordPress subscription (RSS) settings can dramatically improve your website traffic statistics.

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