Yesterday’s post featured a review of the Super Bowl ads rated best by mrmerlot.com. Today, we look at the runner-ups.
The Super Bowl XLV ads that won mrmerlot.com’s “best of” rating needed no explanation since the quality of the story and message was enough to prove their worth. This second string of nine ads certainly has plenty of quality comedic delivery. But in an age of commercial-free Tivo and online streaming media viewing, getting 30 seconds to woo a consumer is golden. So while these product ads were good, the storyline in each left something to be desired.
This week mrmerlot.com featured posts on the “best of” Super Bowl ads as well as the runners-up. In this final chapter, the truly stand-out losers are critiqued and lampooned.
Some ads you fondly remember for years. Some you forget seconds after you watch them. And some are remembered even though you want to forget them.
Put aside the strange etrade talking baby spots, the meaningless chatter.com ads, and the offensive-yet-underpromising godaddy commercials. Those were bad. But the ads featured here were so twisted and offensive that no exec should have approved them. But they did. So for your viewing horror, mrmerlot.com presents the worst of the worst ads from the game.
As it has for the past several years, the 2011 Superbowl XLV was half sports event, half commercial showcase. And, while some sponsors relied on celebrity cameos (for no apparent reason) or simply fell flat, the most memorable centered around creative and engaging storylines. In no particular order, the following were ranked as the best of the Superbowl commercials by Mrmerlot.com.