In a fast-paced and humorous four-minute talk, Alex Ohanian, co-creator of the social news voting site reddit.com, boils down the factors for using social media successfully. If you don’t know who “Mr. Splashy Pants” is, this video is for you!
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evercurio 
Great video. Alex’s final point “It’s okay to lose control of ‘the message.'” (Oh, and that the message no longer JUST comes from the top down.)
His overall meme? “Loosen up!”
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